Posts From King World News

August 19, 2015 LUXURY

Breitling soars over North American in social media gallery

Breitling’s Jet Team Just in time for National Aviation Day Aug. 19, watchmaker Breitling’s Jet Team flew over North American landmarks during its inaugural tour of the continent. Shared socially for a wider impact, Breitling posted images of its Jet Team flying over some of North America’s best known landmarks. Breitling announced in the spring that its Jet Team would fly over the United States for the first time as

August 19, 2015 LUXURY

Saks Fifth Avenue tunes in to Empire’s style with multifaceted effort

Saks Fifth Avenue and Empire promotional image Retailer Saks Fifth Avenue is teaming with Fox’s “Empire” to bring the hit television drama’s iconic style to life through a multi-platform partnership. The partnership comes just weeks before Empire’s return to TV for its second season premiere on Sept. 23 and will bring fashions inspired by the series to life. Saks’ multi-platform approach will include in-store, online and on-screen elements that will

August 19, 2015 LUXURY

Mulberry marries mobile, in-store for Chinese Valentine’s Day

Mulberry’s Qixi effort British leather goods brand Mulberry is inspiring long distance love letters for Chinese Valentine’s Day through a mobile-led campaign. The “Mulberry Love Letters” effort celebrates Qixi, a holiday in China originating from a legend of forbidden love observed once a year on the 7th day of the 7th lunar month of the Chinese calendar. By aligning with a local tradition, in this case one celebrated for centuries,