Posts From King World News

Brands celebrate International Women’s Day with events and promotions

International Women’s Day shared artwork on Facebook Sunday, March 8 is International Women’s Day this year, and luxury brands around the world are celebrating with a variety of different promotions and events. The holiday gives brands the opportunity to express their appreciation for women as well as to market to consumers who may be purchasing gifts for the women in their lives. By advocating women’s rights, brands can present themselves as

Apple Watch expected to blow away competition: report

Apple Watch Analysts are arguing that Apple could sell more than 30 million watches in 2015, a number that will surpass all other timepiece companies in the world, according to a new report from L2. Apple’s influence on the smartphone market leaves experts to believe that iPhone owners are waiting to see the proposition value of the Apple Watch, but once applications launch, the surge may be greater than expected. Apple’s advertising

Neiman Marcus activates attendants at SXSW with discussions, music

Neiman Marcus storefront Retailer Neiman Marcus Group is bringing attention to successful women with its second annual Make Some Noise brand platform activation at SXSW in Austin, TX. Make Some Noise will run from March 18-20 and include events such as panel discussions, live music and parties. By engaging consumers in discussion and appealing to contemporary issues, the brand is ensuring that it stays relevant. “The campaign celebrates women on the rise,

Johnnie Walker Blue Label embraces mobile integration with smart bottle concept

Johnnie Walker smart bottle prototype Diageo, the distributor of Scotch whisky-maker Johnnie Walker, has unveiled an interactive smart bottle concept that when scanned by a smartphone will provide marketing materials. The spirits brand officially showed its concept, which may soon grace the sides of Johnnie Walker Blue Label bottles, at the Mobile World Congress in Barcelona after announcing the project in late February. The concept was developed by Diageo Technology

The Connaught walks besides royal warrant holders for tour series

The Connaught hotel in Mayfair, London Maybourne Hotel Group’s The Connaught in London is sharing its British heritage with guests through a walking tour that gives exclusive insights to royal warrant holders in the Mayfair district. Developed by the Connaught and travel company Fox & Squirrel, the Royal Warrant tour series allows guests to gain an insider perspective of Britain’s most talented and historic artisans. The two-hour tours are conducted

Dominator looks into future with virtual reality yacht

Dominator virtual reality pod Italian yacht maker Dominator International is providing visitors at the Dubai Boat Show a unique teaser of its highly anticipated 87-foot, hybrid D26 Ilumen with a virtual reality experience. The initiative launched this year at the Düsseldorf Boat Show and the Miami Boat Show, and Dominator is bringing virtual reality to the Middle East with the Ilumen’s digital experience. Virtual reality matches the futuristic twist of the

Peninsula deepens ties with public art

Peninsula Hong Kong The Peninsula Hotels & Resorts is boosting its support of global public art with several new initiatives, including a partnership between its Hong Kong property and the United Kingdom’s Royal Academy of Arts that will launch a few days prior to Art Basel Hong Kong. In 2015, Peninsula properties in New York and Manila will join Chicago, Beijing, Bangkok, Tokyo and Beverly Hills, CA with art events.

Robb Report awards Porsche’s 918 Spyder as 2015 Car of the Year

Robb Report’s March 2015 cover Ralph Lauren, Hermès and Zegna were among the luxury brands to rally behind the 2015 Car of the Year in Robb Report’s special March issue. As one of the publication’s primary pillars, Robb Report’s content often revolves around the automotive industry and its news and standout models. Advertisers are attracted to issues that will generate a high volume of readers due to a listorial or special

Bloomingdale’s, Mandarin Oriental, McLaren and Regent – Live news

Bloomingdale’s B-Roll Luxury Daily’s live news from Mar. 5: Bloomingdale’s highlights designer exclusives with branded “dance craze” Department store chain Bloomingdale’s is getting consumers moving with a specially choreographed dance to celebrate the launch of exclusive collections.Click here to read the entire article Mandarin Oriental responds to cyber attack Mandarin Oriental Hotel Group is investigating a data breech in its credit processing in which hackers stole consumer card information.Click here