Town Residential will feature properties on the new Web site New York real estate firm Town Residential is rebranding itself with a new Web site and multi-media marketing campaign that will highlight its unique approach and commitment to customer service. The campaign is designed by David Lipman, who was recently appointed chief creative officer of the real estate firm’s marketing division and is known for his work in both fashion
Solar Impulse SI2 Swiss watchmaker Omega is flying into the future through its partnership with Solar Impulse, an environmental project whose goal is to circumnavigate the globe using solar power alone. In the 1960s, Omega and the rest of the world set sights on the moon, resulting in successful lunar landings which have been describes as one of humankind’s greatest technological advancements. Now, Omega is looking toward the sun alongside its Solar
Spring Manolo Blahnik pumps at Bergdorf Goodman Retailer Bergdorf Goodman is reaching out to male and female readers of Departures with gender-specific advertisements. Running concurrently on the publication’s Web site when viewed on a mobile device, the ads show spring styles available via both the physical store and ecommerce site. Separating these efforts by department will help the retailer reach consumers with content that is catered to them. “I think
WSJ. magazine’s March 2015 cover To reach a discerning male reader, leading menswear brands such as Giorgio Armani and Louis Vuitton promoted their latest collection in the March Men’s Style issue of WSJ. magazine. Inserted into the March 7 edition of the Wall Street Journal, the March Men’s Style issue of the newspaper’s glossy lifestyle supplement is the second part of the publication’s spring fashion coverage. For advertising partners with
Sponsored posts from ice cream brand Ben and Jerry’s on Instagram Popular photography application Instagram is foraying into the world of performance advertising by introducing clickable links and carousel ads that offer deeper content and a story feel. With more than 300 million users, Instagram is an easy choice for advertisers. However, in the past the app has lacked the ability to click on brand ads. “There is a growing
Valentino live stream Luxury Daily’s live news from Mar. 10: Buccellati looks to gain social followers with Pinterest contest Italian jeweler Buccellati is hosting a creative contest on Pinterest with American actress Kelly Rutherford.Click here to read the entire article Simon’s mall acquisition proposal reaches $16B Retail real estate owner Simon Property Group is looking to purchase its competitor, Macerich Co. for a total valued offer of $22.4 billionClick here
Michael Kors menswear Today in luxury marketing: With BMWs common in Gangnam, Koreans splurge on Bentleys, Maseratis Flashy Maseratis and Bentleys are fast becoming the cars of choice for young, monied South Koreans, eclipsing German luxury brands now so commonplace that some in Seoul’s upscale Gangnam district jokingly refer to a BMW 5-series as a Hyundai Sonata, says Reuters.Click here to read the entire article on Reuters Russian recession weighs on
Watch out Four leading ad agencies and consultancies react to the Apple Watch released yesterday. Will it put other wearables out of business or drive a stake through the luxury watch sector? Dave Rosenbaum runs the LVMH account at Havas Media Right now, I do not see the Apple Watch as a replacement for high-end luxury time- pieces. There is a timelessness to a Tag Heuer, Hublot, Dior, or Vuitton, a
(NaturalNews) U.S. Navy sailors exposed to radioactive fallout from the Fukushima nuclear disaster have been falling ill, even as the Defense Department insists that they were not exposed to dangerous levels of radiation. Many of the sailors have now joined in a class action lawsuit…
(NaturalNews) Potentially reversing almost 40 years of government policy, the top nutrition advisory board for the United States has dropped its warning against dietary cholesterol. The Dietary Guidelines Advisory Committee concluded that no evidence supports a link between dietary…