Posts From King World News

Fragrance makers set sights on Southeast Asia for expansion starting point

Xerjoff Casamorati collection France’s Fragrance Du Bois is helping fellow perfumer Xerjoff build awareness in Southeast Asia by hosting the Italian brand at its Singaporean flagship. Given the young age of these fragrance makers, both were founded in the mid-2000s, entering an emerging market through a retail partnership may be beneficial as many consumers in the Southeast Asia region may be unfamiliar. Placement in Fragrance Du Bois’ already established flagship

Fontainebleau seeks mobile Web to connect with guests

StayNTouch at Fontainebleau Fontainebleau Miami Beach is leveraging mobile to ease guests’ experiences at the hotel through options that do not require an application download. With hotel software creator StayNTouch, Fontainebleau is recognizing the demand for mobile options while understanding the hesitation among guests to download an app they will only use while at the hotel. Fontainebleau’s dedication to best accommodating their consumer through digital touch points may set a precedent that

Porsche brings history to race track for brand enthusiasts

Porsche Rennsport Reunion German automaker Porsche is hosting the fifth installment of Rennsport Reunion V, an event that honors Porsche’s history at Le Mans. Porsche’s event is a celebration in North America that raises attention toward the automaker’s racing history. A separate Web site was created by the brand to bring attention to Rennsport Reunion V and will likely create a hub for interaction with fans through a hashtag and

Net-A-Porter’s shoppable Porter magazine sees 900K product scans in inaugural year

Porter’s spring 2015 cover Tiffany & Co., Ralph Lauren and Chanel are among the advertisers lending support to online retailer Net-A-Porter’s spring issue of its branded magazine, Porter. With content focused on fashion and beauty, built up by prestigious advertisements from leading fashion houses, the spring edition marks a year since Porter was released on newsstands in 2014. Porter, a full glossy imprint, allows Net-A-Porter to connect with consumers beyond

Russia, Mulberry, Apple and Tesla – News briefs

Mulberry spring/summer 2015 campaign image Today in luxury marketing: Russian recession weighs on luxury goods sales Russia’s lurch into recession has hit many tourism and luxury goods companies hard, driving them to cut prices and reduce costs in an attempt to limit the damage, reports The New York Times.Click here to read the entire article on The New York Times Mulberry could have new CEO by July British luxury handbag

Burberry, Valentino, Audi and Trump – Live news

Ben Stiller and Owen Wilson at Valentino’s fall/winter 2015 fashion show Luxury Daily’s live news from March 10: Trump Central Park offers mobile beauty bookings Trump International Hotel & Tower New York is helping guests achieve their desired beauty look through a partnership with beauty application Vensette.Click here to read the entire article Audi celebrates creative risk taking through theater benefit Audi of America is supporting the arts with its