Posts From King World News
Burberry ad campaign image featuring Heritage Trench Coats NEW YORK – A brand is a living entity constantly adapting to external forces, according to an executive from Interbrand at the Luxury Insights Summit 2015 April 29. The current landscape is consumer-centric, and each individual person will play an active role in shaping brands and deciding which fail or thrive. To be successful, brands will need to focus on creating value and
Luxury brands are increasingly using mobile marketing to engage consumers NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29. Marketing tactics have remained relatively similar for decades, but the medium it is presented on has changed. Adjusting to integrate technology at the core of a business is
Lexus’ NX Turbo NEW YORK – Luxury marketers disregard the broader marketplace at their own peril, according to the founder of the Shullman Research Center at the Luxury Insights Summit 2015 April 29. The executive warned luxury marketers against focusing exclusively on the ultra-affluent. Indeed, an enormous amount of sales come from mass market consumers who are rarely marketed to. “The American luxury marketplace is bigger than many luxury marketers currently
Promotional image for SaksStyle NEW YORK – While retail has evolved with additional sales channels, the black book of client information has remained largely unchanged, according to an executive from Boston Retail Partners at the Luxury Insights Summit 2015 April 29. Providing a high-quality shopping experience requires knowledge of a consumer’s wants and needs, which can be aided and supported by technology. Centralizing consumer information and implementing systems that can
Apple Watch NEW YORK – The idea of luxury changes depending on who you ask, but a few core pillars tend to emerge, according to a McCann Truth Central panel at the Luxury Insights Summit 2015 April 29. The “What is Luxury? Exploring Affluence, Exclusivity and What’s Next” session looked at the inherent atomization of the luxury industry across sectors and some emerging trends. Context reigns when discussing luxury, and brands
Device choices By Brielle Jaekel NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2015 explained the importance of developing a multichannel approach to keep up with consumers’ constantly evolving behavior and continual shift toward mobile. One of the main points from the “Forrester Research: Catering to the Customer’s Mobile Moments as Expectations Evolve Rapidly” session was that as the shift towards mobile continues,
Piaget boutique Luxury Daily’s live news from Apr. 29: Piaget opens largest store in Paris as others turn to Miami Richemont-owned jeweler Piaget is stemming away from the recent luxury boutique influx in Miami to focus on a more traditionally thought of luxury city with a new store opening in Paris.Click here to read the entire article Feadship seeks photos from past consumers Feadship Royal Dutch Shipyards is seeking photography
Final shot of the Hermès Girl on a Wire video Today in luxury marketing: Hermès outperforms luxury rivals in first quarter French luxury company Hermès International posted robust growth in the first quarter, outperforming peers as the wider industry continues to see demand cool, according to The Wall Street Journal.Click here to read the entire article on The Wall Street Journal Is “silver” the new black for luxury? Older women have
Proving a point Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. The opinion pieces should cover the latest trends, discuss challenges or opportunities and offer solutions without self-promotion. Submissions go to Luxury Daily editor in chief Mickey Alam Khan at mickey@napean.com. Each column should offer insight unique to the
While Bangkok has established a slick, glamorous dining scene, the comparatively laid-back, earthy Chiang Mai remains rustic, traditional, and, of course, very spicy. This mecca of night market fare and hole-in-the-wall discoveries—“restaurant” may entail little more than a three-walled concrete inlet or portable tables and chairs under a makeshift tin roof or tarp—is where Andy Ricker, James Beard Award–winning chef and owner of Portland and New York’s Pok Pok restaurants,
