Image from Fondazione Prada’s Spiriti Italian fashion house Prada’s foundation is generating interest before the upcoming opening of its new venue May 9 with a series of artistic film teasers. “Spiriti” by Ila Bêka and Louise Lemoine tells the story of the last month of the compound’s completion in 15 parts. Mirroring the art that will be on display at the complex, the series takes an unconventional approach to documentary film.
Swarovski rewards app Precision cut-crystal maker Swarovski is elevating the customer experience across channels with a new rewards mobile application. Loyalty programs become effective when consumers use them frequently and for a range of purposes. Swarovski is ensuring regular use with “Sparkly” rewards or “Sparklisms” that can be earned for a variety of activities and exchanged for prizes. “Apps are important in retail, but to me, choice is the killer
Swarovski rewards app Precision cut-crystal maker Swarovski is elevating the customer experience across channels with a new rewards mobile application. Loyalty programs become effective when consumers use them frequently and for a range of purposes. Swarovski is ensuring regular use with “Sparkly” rewards or “Sparklisms” that can be earned for a variety of activities and exchanged for prizes. “Apps are important in retail, but to me, choice is the killer
Lamborghini Huracan GT3 Race Car Italian automaker Lamborghini is drumming up interest for the rest of its racing season by introducing the Huracan GT3 race car in North America. The commercial version of the Huracan was the subject of extensive marketing in 2014, as Lamborghini aimed to establish its reputation as a powerful vehicle. Since the car is still top-of-mind among brand enthusiasts, watching the even more powerful racing version enter
Lamborghini Huracan GT3 Race Car Italian automaker Lamborghini is drumming up interest for the rest of its racing season by introducing the Huracan GT3 race car in North America. The commercial version of the Huracan was the subject of extensive marketing in 2014, as Lamborghini aimed to establish its reputation as a powerful vehicle. Since the car is still top-of-mind among brand enthusiasts, watching the even more powerful racing version enter
Instagram image from Longchamp featuring Le Pliage French apparel and accessories label Longchamp is compiling consumer affection for its iconic Le Pliage bag with a dedicated Tumblr. Longchamp’s Tumblr launched as part of the brand’s promotions for its customizable versions of the handbag, asking consumers to share a photo of a previous purchase for a chance at personalizing their own bag. This contest will allow the brand to reach out
Instagram image from Longchamp featuring Le Pliage French apparel and accessories label Longchamp is compiling consumer affection for its iconic Le Pliage bag with a dedicated Tumblr. Longchamp’s Tumblr launched as part of the brand’s promotions for its customizable versions of the handbag, asking consumers to share a photo of a previous purchase for a chance at personalizing their own bag. This contest will allow the brand to reach out
Bike being loaded into Mercedes-Benz van German automaker Mercedes-Benz is highlighting its luxury vans through a partnership with Britain’s Channel 4 Sales and UKTV’s Dave channel. The partnership entails a series of 10 indents, or advertising spots, that will be peppered throughout programming on Dave’s channel. Consumers will rarely conjure up a van when thinking about Mercedes-Benz, but vans have been a stable, growing category for the automaker. “For us,
Bike being loaded into Mercedes-Benz van German automaker Mercedes-Benz is highlighting its luxury vans through a partnership with Britain’s Channel 4 Sales and UKTV’s Dave channel. The partnership entails a series of 10 indents, or advertising spots, that will be peppered throughout programming on Dave’s channel. Consumers will rarely conjure up a van when thinking about Mercedes-Benz, but vans have been a stable, growing category for the automaker. “For us,
It’s no secret that Los Angeles is one of most sprawling cities in the world, making it impossible to see all, or even most, of it in one trip. It’s downright overwhelming when you think about how to pack Hollywood, Beverly Hills, the beach cities, and everything in between into one trip. Many visitors try to do it all, but there are some things you simply shouldn’t do in L.A.