Posts From King World News

Tag Heuer mirrors brand determination with action sports film

La Nuit de la Glisse subject in action Swiss watchmaker Tag Heuer is celebrating extreme sports by supporting a special edition of the documentary film series La Nuit de la Glisse. The film, themed around the brand’s tagline #Don’tCrackUnderPressure, will screen in movie theaters across Europe Dec. 10-13. Partnering with filmmaker Thierry Donard as he captures athletes in action will reinforce Tag Heuer’s association with demanding sports and the discipline