Posts From King World News

Premium packaging spurs brand ambassadorship: report

Promotional image for Net-A-Porter premier delivery service Premium packaging can make a brand appear more upscale to an online shopper, and can help an ecommerce order make more of an impact on the recipient, according to a new report from Dotcom Distribution. Going above and beyond the brown box with branded or gift-like packaging is more expected from luxury brands, with 38 percent of consumers saying they believe it is