Posts From King World News

Officine Panerai prioritizes US for first online boutique

Officine Panerai timepiece Swiss watchmaker Officine Panerai is entering ecommerce with its first-ever online boutique in the United States market. Panerai’s online storefront enables consumers to shop the brand’s timepieces and accessories as well as get information about the brand’s collections. Operating ecommerce will enable Panerai to reach more American consumers directly than it currently can through its existing network of boutiques. Online entry Selecting the U.S. for its first

Kering confirms Balenciaga and Alexander Wang split

Alexander Wang Conglomerate Kering has announced that Balenciaga and Alexander Wang have made the joint decision not to renew the designer’s contract past its first term. Mr. Wang will present his final show as creative director for the house in October 2015 during the spring/summer 2016 fashion week in Paris. Balenciaga will be searching for its next creative director, and will make an announcement at a later date. Parting ways

Chloé speaks to cultural zeitgeist with friendship centered campaign

Chloé fall/winter 2015 eyewear campaign image French fashion house Chloé is celebrating the bonds between female friends in its fall/winter 2015 advertising campaign. The campaign shows models Anja Rubik and Julia Stegner walking arm-in-arm through Paris, their heads bent together as if in the middle of a secret conversation. With recent media attention on famous female friends, Chloé is able to latch on to a cultural moment, making this campaign