Posts From King World News

Jimmy Choo taps Sky Ferreira as latest representative for fragrance

Sky Ferreira for Jimmy Choo Footwear maker Jimmy Choo is shooting for the moon with the latest addition to its collection of brand representatives. The brand tapped American singer-songwriter Sky Ferreira to be the face of its latest fragrance, which has yet to be released. Working with younger celebrities may help Jimmy Choo appeal to a wider range of consumers with its advertising. Sky’s the limit Jimmy Choo currently offers

Jimmy Choo taps Sky Ferreira as latest representative for fragrance

Sky Ferreira for Jimmy Choo Footwear maker Jimmy Choo is shooting for the moon with the latest addition to its collection of brand representatives. The brand tapped American singer-songwriter Sky Ferreira to be the face of its latest fragrance, which has yet to be released. Working with younger celebrities may help Jimmy Choo appeal to a wider range of consumers with its advertising. Sky’s the limit Jimmy Choo currently offers

Jimmy Choo taps Sky Ferreira as latest representative for fragrance

Sky Ferreira for Jimmy Choo Footwear maker Jimmy Choo is shooting for the moon with the latest addition to its collection of brand representatives. The brand tapped American singer-songwriter Sky Ferreira to be the face of its latest fragrance, which has yet to be released. Working with younger celebrities may help Jimmy Choo appeal to a wider range of consumers with its advertising. Sky’s the limit Jimmy Choo currently offers

46pc of retailers making loyalty programs a top priority this year: report

Image courtesy of Bloomingdale’s Sixty-two percent of retailers are planning to allocate more funds toward their loyalty programs this year, according to a new report from Boston Retail Partners. Consumers are becoming more digitally driven, and loyalty programs have to change with them, incorporating mobile, gamification or consumer data to make the reward process more personal. Thinking of a loyalty program as another part of the omnichannel shopping experience enables