2015 Mercedes-AMG C63 S Sedan – Instrumented Test
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– If one has a tendency to follow the big international auto shows, one event in particular stands out when it comes to exotic or unconventional debuts: Geneva. And while Ford’s new GT would’ve been right at home in a venue that recently saw the global debuts of the LaFerrari and McLaren P1, in 1967, Dearborn took something a little more pedestrian to the Lake Geneva shoreline. And when we
– If one has a tendency to follow the big international auto shows, one event in particular stands out when it comes to exotic or unconventional debuts: Geneva. And while Ford’s new GT would’ve been right at home in a venue that recently saw the global debuts of the LaFerrari and McLaren P1, in 1967, Dearborn took something a little more pedestrian to the Lake Geneva shoreline. And when we
– If one has a tendency to follow the big international auto shows, one event in particular stands out when it comes to exotic or unconventional debuts: Geneva. And while Ford’s new GT would’ve been right at home in a venue that recently saw the global debuts of the LaFerrari and McLaren P1, in 1967, Dearborn took something a little more pedestrian to the Lake Geneva shoreline. And when we
– If one has a tendency to follow the big international auto shows, one event in particular stands out when it comes to exotic or unconventional debuts: Geneva. And while Ford’s new GT would’ve been right at home in a venue that recently saw the global debuts of the LaFerrari and McLaren P1, in 1967, Dearborn took something a little more pedestrian to the Lake Geneva shoreline. And when we
– From the August 2015 issue – Trademark erosion may not impact the environment, but marketers have noted the lexicographical slide of some brand names into generic labels. Kleenex, Band-Aid, Xerox, and Zamboni (yes, other companies make ice-resurfacing equipment) all underwent the transformation, and Honda’s VTEC, or Variable Timing and lift Electronic Control, teeters on the edge of name interchangeability with other variable-valve-timing systems—including some of its own variations on
– From the August 2015 issue – Trademark erosion may not impact the environment, but marketers have noted the lexicographical slide of some brand names into generic labels. Kleenex, Band-Aid, Xerox, and Zamboni (yes, other companies make ice-resurfacing equipment) all underwent the transformation, and Honda’s VTEC, or Variable Timing and lift Electronic Control, teeters on the edge of name interchangeability with other variable-valve-timing systems—including some of its own variations on
– From the August 2015 issue – Trademark erosion may not impact the environment, but marketers have noted the lexicographical slide of some brand names into generic labels. Kleenex, Band-Aid, Xerox, and Zamboni (yes, other companies make ice-resurfacing equipment) all underwent the transformation, and Honda’s VTEC, or Variable Timing and lift Electronic Control, teeters on the edge of name interchangeability with other variable-valve-timing systems—including some of its own variations on
– From the August 2015 issue – Trademark erosion may not impact the environment, but marketers have noted the lexicographical slide of some brand names into generic labels. Kleenex, Band-Aid, Xerox, and Zamboni (yes, other companies make ice-resurfacing equipment) all underwent the transformation, and Honda’s VTEC, or Variable Timing and lift Electronic Control, teeters on the edge of name interchangeability with other variable-valve-timing systems—including some of its own variations on