Swarovski January Kris Bear
Precision cut-crystal maker Swarovski is keeping up its dedication to sustainability practices with a consumer survey asking for personal views of the brand.
Asking for consumers to participate on social media in a branded survey can lead to a small amount of leads, so Swarovski is offering respondents a chance to win an animal charm to entice participation. Understanding consumer’s views on sustainability and ethical business practices of the brand will help Swarovski grow into a better company.
Ask them anything
The survey is on the brand’s product and service Facebook page and speaks about Swarovski’s history with sustainability practices and commitment to improving itself.
Once the consumer opts to take part in the survey, they are asked questions about their beliefs on Swarovski’s actions in regards to topics such as human rights, respecting employees and ethical business practices.
Several ranking questions asks the participant to put certain things in order, such as the what they wish to hear more about in terms of Swarovski’s social actions.
Survey screenshot
The beginning of the survey states that the purpose of the survey is to “Explore which sustainability topics are of most interest to our customers (you!). Discover where we should prioritize our efforts and communications around sustainability.”
Other brands have turned to surveys to gain insight. For example, social-mobile fashion application Pinxter is adding additional features in order to help brands survey consumer opinions and push mcommerce with branded images.
Through the Pinxter app, users can vote on whether they like the featured looks from brands and click through to shop on mcommerce sites. By asking for consumer feedback through a presence in this app, the labels could gain a valuable perspective on their products and advertising images (see story).