2015 Ford F-350 Super Duty V-8 Diesel 4×4 – Instrumented Test
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2015 Ford F-350 Super Duty V-8 Diesel 4×4 – Instrumented Test
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2016 Bentley Continental GT Speed Breitling Jet Team Series Limited Edition Debuts (That’s the Entire Name—Save for “Debuts”)
– We’re thinking of swapping our bromides for something a smidgen more potent, like, say, reading the name of Bentley’s new special-edition Continental GT Speed. Halfway through the car’s 65-character, 11-word name, we simply gave up, hit “copy” then “paste” just to stave off torpor and get it to you quicker: 2016 Bentley Continental GT Speed Breitling Jet Team Series Limited Edition. To mitigate our carpal tunnel, we’ll just shorten that to
Red Bull Gives You License Plates? Roadgoing Supercar May Happen
– The Red Bull Formula 1 team may produce a roadgoing supercar, with company boss Christian Horner telling journalists at the Goodwood Festival of Speed that the idea is still being discussed. – We’ve been here before, however. Red Bull first said it was looking to collaborate with Nissan on a road-car project as long ago as 2012, and the following year Horner said that he wanted to grow the
Casey Jonesing: Smart Takes to the Rails
– We should give credit to whoever signed the check for this one. Because Smart UK has spent some serious money to create a unique version of the Forfour seemingly solely so it can justify using the old “corners like its on rails” cliché in anger. – The Forfour in question was fitted with 22-inch-diameter solid-steel wheels profiled to allow it to drive on standard-gauge railroad tracks—which are 4 feet,
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Barneys ramps up digital efforts with new Web site
Promotional image for Barneys Web site redesign Department store chain Barneys New York is investing in its consumers’ online experience with the redesign of three of its Web sites with a mobile-first strategy. The retailer claims to be the first luxury retailer to use responsive design to more fully integrate content and consumer feedback into the ecommerce environment. Barneys looks to be at the forefront of digital within luxury, bringing its in-store
Personification of beauty paints shared brand, consumer narrative
Tom Ford’s Lips & Boys collection Following the example of named handbag collections, beauty marketers have begun to look inward when naming cosmetics to script narratives that are reflective of their brands and can be applied to a consumer’s own life. Given the aspirational nature of cosmetics naming a lipstick, for example, after an influential friend, muse or lover of a brand founder personalizes the product in a deeper way than a
Belstaff captures adventurous spirit through Mercedes road trip
Belstaff x Mr Porter “On the Road” British apparel and accessories label Belstaff is communicating its adventurous ideals by hitting the open road with retailer Mr Porter. “On the Road” follows classic car enthusiast J G Francis as he traverses the Mojave Desert in a Belstaff Racemaster jacket and a vintage Mercedes-Benz. Centering on an antique car’s journey enables the brand to show the timelessness and long lifespan of its outerwear. “The
H.Stern heads downtown for transitory boutique space
Reception area at H.Stern’s SoHo pop-up Brazilian jeweler and silversmith H.Stern has temporarily relocated its New York flagship on Fifth Avenue to a gallery-inspired pop-up shop in SoHo. The temporary location will be open through July as the uptown flagship, opened in the 1960s, undergoes renovations to bring the space a more modern and contemporary feel. Rather than shut its doors completely during this time, H.Stern ventured south to test the
Farfetch appeals to global voyagers through Departures effort
Farfetch Unfollow campaign image Luxury marketplace Farfetch is reaching out to the world travelers reading Departures online through an display advertisement to build awareness for its international network of boutiques. Farfetch’s ad features its first brand campaign, which is designed to express a sense of varied fashion awaiting consumers at one single Web site. The ad’s bright South African setting will likely pique the interest of wannabe travelers as they
