LUXURY

Barneys ramps up digital efforts with new Web site

Promotional image for Barneys Web site redesign Department store chain Barneys New York is investing in its consumers’ online experience with the redesign of three of its Web sites with a mobile-first strategy. The retailer claims to be the first luxury retailer to use responsive design to more fully integrate content and consumer feedback into the ecommerce environment. Barneys looks to be at the forefront of digital within luxury, bringing its in-store

Personification of beauty paints shared brand, consumer narrative

Tom Ford’s Lips & Boys collection Following the example of named handbag collections, beauty marketers have begun to look inward when naming cosmetics to script narratives that are reflective of their brands and can be applied to a consumer’s own life. Given the aspirational nature of cosmetics naming a lipstick, for example, after an influential friend, muse or lover of a brand founder personalizes the product in a deeper way than a

Belstaff captures adventurous spirit through Mercedes road trip

Belstaff x Mr Porter “On the Road” British apparel and accessories label Belstaff is communicating its adventurous ideals by hitting the open road with retailer Mr Porter. “On the Road” follows classic car enthusiast J G Francis as he traverses the Mojave Desert in a Belstaff Racemaster jacket and a vintage Mercedes-Benz. Centering on an antique car’s journey enables the brand to show the timelessness and long lifespan of its outerwear. “The

H.Stern heads downtown for transitory boutique space

Reception area at H.Stern’s SoHo pop-up Brazilian jeweler and silversmith H.Stern has temporarily relocated its New York flagship on Fifth Avenue to a gallery-inspired pop-up shop in SoHo. The temporary location will be open through July as the uptown flagship, opened in the 1960s, undergoes renovations to bring the space a more modern and contemporary feel. Rather than shut its doors completely during this time, H.Stern ventured south to test the

Farfetch appeals to global voyagers through Departures effort

Farfetch Unfollow campaign image Luxury marketplace Farfetch is reaching out to the world travelers reading Departures online through an display advertisement to build awareness for its international network of boutiques. Farfetch’s ad features its first brand campaign, which is designed to express a sense of varied fashion awaiting consumers at one single Web site. The ad’s bright South African setting will likely pique the interest of wannabe travelers as they

Town & Country’s March edition sees most fashion ads since 2011

Town & Country’s March 2015 cover Louis Vuitton and Bottega Veneta were among the advertising partners in Town & Country’s March issue to reaffirm that they are chic to the effect of being “deceptively simple.” The 204-page issue of Hearst-owned Town & Country included advertisements from fashion’s leading luxury houses as well as fine jewelry maisons to highlight the sentiment and lifestyle of the publication’s affluent readership. Advertising partners work

Etihad, Maserati, Four Seasons, Piaget – Live news

Maserati Quattroporte S Etihad adds aircraft to New York services United Arab Emirates airline Etihad Airways is expanding its presence in the United States with increased flight services between New York and Abu Dhabi.Click here to read the entire article Maserati shows royal ties in auction Italian automaker Maserati will see one of its renowned automobiles auctioned by international auctioneers Coys March 10.Click here to read the entire article Four

Karl Lagerfeld, Emirates, Lexus, real estate – News briefs

Karl Lagerfeld’s cat Choupette Today in luxury marketing: Karl Lagerfeld on fur (yea), selfies (nay) and keeping busy Karl Lagerfeld, arguably the most recognizable fashion designer in the world, is in a back office at Fendi’s headquarters on the Via Solari, receiving from an assistant a gift someone has sent for his Birman, Choupette, per The New York Times. Click here to read the entire article on The New York

What the future of mobile data has in store

Ashwin Nayak is vice president of platform delivery at Quaero By Ashwin Nayak By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram. Eight-five of this consumption will come from mobile devices. Net net Remember 10 short years ago