LUXURY
Image from Four Seasons Mumbai Luxury brands must continue to optimize Web performance to succeed in the rapidly growing Indian ecommerce market, according to a new report by Catchpoint. Web pages that fail to load at an acceptable rate discourage consumers and result in fewer sales. Despite the fact that most luxury brands have content-heavy sites, many loaded significantly faster than the sites of non-luxury brands, marking an impressive feat
Where’s Karl? illustration of Mr. Lagerfeld and Choupette Karl Lagerfeld, creative director of both Chanel and Fendi, is the star of a new picture book for adults that plays off the classic “Where’s Waldo?” series. The parody children’s book, which relies on expert observation skills to find the object of desire while also coming across additional characters embedded in the scene, was written by Stacey Caldwell and Ajiri A. Aki with
Barneys’ SpinCycle window display Do join us at the Luxury Retail Summit in New York! Please click here to register for the third annual Luxury Retail Summit: Holiday Focus 2015 on Wednesday, Sept. 16 in New York Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing. This daylong event
Image from John Varvatos’ Dark Rebel campaign U.S. fashion label John Varvatos is speaking to the independently minded through a digital campaign surrounding its latest fragrance Dark Rebel. A campaign video, “From Darkness Comes Light” takes the brand back to its eponymous designer’s hometown of Detroit, following a solitary male model as he traverses the dimly lit streets. This campaign enables the brand to highlight that its founder’s heritage and
Panerai image of Royal Italian Navy Richemont’s Officine Panerai is delving into its nautical past with a microsite dedicated to its Submersible Collection of timepieces. The microsite explores the brand’s 150-year history of water resistant timepieces, which dates back to its early work with the Italian Navy, through text, imagery and video. While meant to promote the new Luminor Submersible, this microsite will likely appeal to all Panerai enthusiasts as
AMG-GT Mercedes-Benz Germany’s Mercedes-Benz is sharing an audio experience with consumers via a new short video featuring the chief mechanic of the Mercedes AMG Petronas Formula One team. Mercedes worked with audio brand Bose to create “The Sound of the Perfect Pit Stop,” in which the chief mechanic takes the viewer through his favorite sounds of a race, giving a detailed description of the behind-the-scenes action at the Mercedes garage. Despite the fact
Scannable ads are taking off with mobile users By Alex Samuely With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary engagement methods. Print advertisements that are scannable with smartphones are set to make a significant resurgence this fall, with companies such as Shazam and Digimarc teaming up with large brands to
Key lime pie by Ritz-Carlton, Naples The Ritz-Carlton Resort of Naples, FL, is showing that a state favorite is easy as pie. Florida is known for its key lime pie, and the hotel has shared a recipe for the popular summer treat. Hospitality brands often look for ways to extend a stay through at-home touchpoints that stem from experiences had at a specific property. Sweet as pie The Naples property
Princess Yachts’ anniversary drawing British fashion label Thomas Pink is getting onboard with Princess Yachts through a partnership paying homage to the yachting lifestyle. The British yacht manufacturer is currently celebrating its 50th anniversary and recently wrapped on a social contest to name its Project 31@50 vessel, a recreation of the brand’s original model. Now, the brand is extending its celebrations to clothing that can be worn on its yachts
Stella McCartney sustainable fabrics Kering-owned British fashion label Stella McCartney is the most recent brand to come under fire for the unethical treatment of animals. People for the Ethical Treatment of Animals (PETA) brought to the brand’s attention that one of its 26 sustainable wool producers from Ovis 21 in Patagonia, Argentina was mistreating the sheep on its farm. Stella McCartney, the daughter of music icon Paul McCartney, has built her
